I currently have an R9 380 graphics card and it constantly overheats on me when trying to play games like far cry 4 and a few others. I want to trade it out for either a gtx 1070 or gtx 1080. I have the cash to pay for it, I am just unsure of which brand to go with. I have heard that 3rd party cards tend to have better cooling but not as good customer service if something were to be bad with it. Right now I am looking at Asus Strix cards and Gigabyte G1 cards. I am not going to OC it nor am I going to LQ it. I am running a simple FX-6300 cpu, 16gb ram, win 10, with SSD/HDD and a mid-tier gaming MB. I am using a full case that has plenty of room in it so I won't be worrying about the size of the card. Last notes: I don't want to be paying more than $850 for it.
Please let me know what your recommendations are and if you have one yourself then let me know what you like and dislike about it. Thanks in advance!